PR CAMPAIGN
For my PR Techniques class, I was a part of a team which worked throughout the semester to create a campaign plan for Florida Prepaid. I was assigned to copyrighting and creating graphics for the project. Our research found that Florida Prepaid had low interaction and purchasing rates among senior citizens, therefore we focused our campaign on changing the marketing strategy to attracting grandparents by influencing them to purchase a plan as a gift rather than an investment.
To review our campaign plan in detail, please click on the Florida Prepaid logo.
To review the data visualization for the campaign, please click below:
FLORIDA PREPAID DATA VISUALIZATION
STRATEGIC MARKETING PLAN
As part of an assignment, I created a mock Strategic Marketing Plan with the goal to increase awareness of the Kate Spade home decor line as well as increasing awareness of Working Women United.
To review the Strategic Marketing Plan, please click below:
PROMOTIONAL VIDEO
Another assignment I was tasked with was to create a promotional video as part of a marketing campaign to be used on a corporation’s website. Utilizing iMovie, I researched and designed a montage of video clips and audio that I felt best represented the colorful and cheerful Kate Spade brand.
To view the marketing video, please click below:
MOTIVATIONAL VIDEO
For this project, I chose to create a motivational video. My goal for this video was to incorporate clips that would motivate all walks of life and show not only the triumphs in life but also those moments when a person has had enough and is ready to give up. I paired these clips with audio that reflects the emotions being felt in each clip in order to fully represent the theme of the video. I truly enjoyed creating this video and believe it is well worth watching all 6 minutes. Video and editing created in iMovie.
To view the movie, please click below: